Yunhao Song industrial design,
branding & graphics creating objects and narratives with love, a multidisciplinary designer @Whipsaw.    about

2024 lead branding/graphic/motion designer

Can we brand our own coffee corner?

This started off as a quick graphic exercise during down time, went ahead and came up with some names and logos for the espresso corner we had in the office. 

I am glad that I was able to share my doodles and thoughts about this mock coffee brand, and to have the team on board in expanding this quick idea to become a mini branding exercise.

I was responsible for logo, custom type, font pairings, color, menu design and art direction.

With Candace Pong, Walker Harden,  Saoirse Lewis, Jaye Ahn & Norman Rockwell
© 2025 YS all rights reservedemail, instagram, linkedin, savee